Sondra Butterworth: Why building trust is the cornerstone of PPIE
25 August 2025
By Dr Sondra Butterworth, CEORareQoL, community psychologist and patient advocate.

“For those involved in patient engagement, health equity, patient centricity initiatives and patient recruitment for clinical trials: I believe, must not underestimate the importance of trust and its relationship to the success of your projects and initiatives.” Sondra